It’s been about a year since we started our journey at Liferaft and a lot has happened. There’s nothing quite like being live in the market to learn where we need to go and what we need to do. You ﹣ our customers ﹣ told us loud and clear what you were actually looking for: less exposure and more affordable care. And you were clear that what we had built, while interesting, was not enough: you wanted broader availability, broader coverages, broader utility.
We listened and have spent the last eight months leveling up:
"You wanted broader availability, broader coverages, broader utility."
Our new critical illness and cancer offerings are particularly important to me. A serious medical diagnosis can destroy a family and many simply don’t have enough protection. This has been on my mind for my own family since I made my first large insurance purchase when my wife was pregnant with our oldest child, a term life policy. I was so happy to have a product like that, where if anything were to happen to me, my family would be taken care of. But my career to that point had been spent modeling human disease, so I knew all of the serious things that can happen to a person that are not death but can still cause a huge problem for one’s ability to provide for their family. Where were the products for that? What coverages would help if I were to get a cancer diagnosis, have a heart attack or a stroke?
I’m proud to say that we now have these available on our platform, to anyone who wants them at an affordable price, with the quality and service you’ve all come to expect. It suffices to say I am recommending this to everyone I know.
We’re really just getting started, with lots more in the works:
So if you’ve been with us from the start, thank you for your loyalty and patience ﹣ we are proud to serve you and create more of what you need. And if you’re just joining us today, thank you for choosing us﹣ we aim to support you and your family in those important moments.
As we said last year, the world we are working toward is one where you can
Your health plan shouldn’t determine your outcomes, rather you should be the one in charge. We are bringing this to life with Liferaft. Join us for the journey. Let us be your life raft.