In the rapidly evolving digital health landscape, direct primary care (DPC) providers strive to offer comprehensive and flexible healthcare solutions to small and mid-sized groups. Liferaft, a technology-enabled administration platform, supports these providers with a suite of off-the-shelf white-labeled products that providers can brand and integrate into their own platforms.
This case study delves into how a direct primary care partner leveraged Liferaft’s off-the-shelf Individual Coverage Health Reimbursement Arrangement (ICHRA) solution to expand their product offerings, streamline operations, and enhance user experience without incurring additional engineering costs.
This direct primary care provider recognized the benefits that an Individual Coverage Health Reimbursement Arrangement (ICHRA) could offer small and mid-sized companies but lacked the bandwidth and budget to develop a robust HRA administration platform on their own. Their existing offerings were limited and did not fully meet the demands of these groups. Additionally, integrating a new solution would typically require extensive engineering resources and time, which they could not afford. The partner needed a ready-to-use, flexible solution that could be seamlessly integrated into their platform to enhance their service offerings without disrupting their operations.
Liferaft provided the perfect answer with its white-labeled, off-the-shelf ICHRA solution. This solution offered standard configurations that could be utilized immediately without needing customization. With support from our team, Liferaft and this partner worked together to brand and integrate the ICHRA solution into their website, immediately enhancing their healthcare offerings.
Liferaft's platform is modern and modular, supporting multiple operating modes for a branded experience. It is powered by our proprietary integration and claims engines, allowing us to be exceedingly flexible in program design and interfacing with other systems. Liferaft offers iFrames and API integrations for an embedded experience, enabling partners to use their own platforms for user actions such as enrollment and elections.
When registering for an account on liferaft.co, partners gain access to the entire suite of products, facilitating comprehensive healthcare solutions that meet diverse needs. Other products available for integration and white-labeling include:
Implementing Liferaft’s off-the-shelf ICHRA solution was a seamless process that enabled the direct primary care partner to enhance their service offerings efficiently. Here's how it worked:
1. Discovery and Customization - The partner collaborated with our team to define their objectives for expanding their product suite. Working closely with their marketing and engineering teams, we assessed their branding requirements and seamlessly integrated the product into their system using API integration.
2. White-Labeled Solution - Liferaft’s off-the-shelf ICHRA solution offered a white-labeled experience, allowing the partner to brand the solution as their own. This approach maintained consistency with their brand identity while leveraging Liferaft’s robust infrastructure.
3. Modular Flexibility - Liferaft’s platform features a modular design that enabled the partner to select and implement specific features as needed. This flexibility was essential in tailoring their service offerings to meet the unique requirements of their clients.
4. Seamless Integration - Powered by Liferaft's proprietary integration and claims engines, the platform facilitated seamless interfacing with existing systems. This integration enhanced operational efficiency and improved the overall user experience.
Implementing Liferaft’s ICHRA solution brought significant advantages to the direct primary care partner:
Immediate Expansion of Product Offerings
The partner could immediately expand its healthcare offerings without additional engineering effort, providing comprehensive medical solutions for small—to mid-sized groups.
Cost and Time Efficiency
By leveraging Liferaft's off-the-shelf solution, the partner saved significant time and resources that would otherwise be spent on developing and integrating a new solution from scratch.
Enhanced User Experience
The white-labeled solution allowed for a consistent brand experience, which is crucial for user trust and satisfaction.
Flexibility and Scalability
The platform's modular nature ensured that the partner could scale their offerings as needed, adding new features and services without disrupting existing operations.
By integrating Liferaft's off-the-shelf ICHRA solution, the direct primary care partner successfully expanded its healthcare offerings for small to mid-sized groups, enhancing its services with minimal engineering effort. This partnership exemplifies how Liferaft's flexible, modular platform empowers healthcare providers to swiftly implement tailored solutions that meet the evolving needs of their clients. With seamless integration and a white-labeled experience, Liferaft enabled the partner to maintain brand consistency while leveraging robust infrastructure, resulting in immediate benefits such as expanded service capabilities, cost savings, and improved user satisfaction. Moving forward, Liferaft remains committed to supporting healthcare providers in delivering innovative and scalable healthcare solutions that drive growth and enhance patient care.
Individual Coverage Health Reimbursement Arrangement (ICHRA) is a type of Health Reimbursement Arrangement that allows employers to reimburse employees for individual health insurance premiums and medical expenses. It provides flexibility and personalization for employees' healthcare needs.
Liferaft’s off-the-shelf ICHRA solution offers standard configurations that can be used immediately without needing customization. This makes it a quick and cost-effective option for partners who do not require tailored program designs or branding.
In addition to ICHRA, Liferaft’s product suite includes HRA options like QSEHRA, GCHRA, and EBHRA, as well as individual dental insurance, individual vision insurance, and Direct Primary Care (DPC) + Minimum Essential Coverage (MEC).
Yes, Liferaft’s platform's modular design allows you to select and implement only the features you need. This flexibility is crucial for customizing service offerings to meet specific client needs.
The main benefits include immediate expansion of product offerings, cost and time efficiency, enhanced user experience, and flexibility in scaling and integrating additional features. It allows partners to provide comprehensive healthcare solutions without additional engineering effort.
Our team knows the ins and outs of the health insurance marketplace and will guide you towards the solution that make the most sense for your business and your team. Come with questions! Our experts are happy to dig into the details to get you the clarity you need.
During the call, Liferaft will run a cost-benefit analysis on your company's current healthcare spending and show you different ways you can save—without sacrificing plan quality. After your consult, Liferaft will design a unique plan for your employee's health insurance, including suggested plans and accounts, plan policy documents, and the annual budget.