In today’s competitive market, Professional Employer Organizations (PEOs) face the challenge of offering comprehensive and customizable health benefits to their employer groups. Some companies do not qualify for traditional group health plans, necessitating an innovative and flexible solution to meet their needs. This case study examines how one PEO successfully partnered with Liferaft to implement a native Individual Coverage Health Reimbursement Arrangement (ICHRA) solution, providing their clients with a branded and seamless experience.
Our PEO partner had several groups that, due to not meeting participation requirements or high prior plan usage, were unable to enroll in or afford a traditional group health insurance plan. These employer groups were at risk of losing access to essential health benefits, which could lead to decreased employee satisfaction and retention. The PEO needed a flexible, scalable, and customizable solution that could be branded as their own to maintain brand consistency and trust with their clients.
With Liferaft’s white-labeled ICHRA solution, our PEO partner was able to enhance their benefits offerings seamlessly, integrating robust healthcare solutions into their platform without the need for extensive development resources. Our platform supports multiple operating modes to deliver a modern, modular, and exceedingly flexible branded experience.
Liferaft's platform allowed the PEO to offer ICHRA solutions under their own brand, ensuring a seamless experience for their employer groups. This white-labeling capability allowed the PEO to maintain brand consistency and strengthen their client relationships.
Liferaft’s solutions included iFrames and API integrations, allowing the PEO to embed Liferaft’s products directly into their own platform. This integration facilitated user actions such as enrollment and elections, providing a smooth and efficient user experience.
Our branded solutions are powered by proprietary integration and claims engines, making them highly adaptable to various program designs and system interfaces. Here’s a breakdown of how our solutions work:
1. Powerful and User-Friendly:
2. Integrations:
3. White Labeling:
Implementing Liferaft’s branded solutions provided several critical benefits for the PEO partner. They successfully extended essential health benefits to previously underserved employer groups who couldn't enroll in traditional group health insurance due to participation requirements or prior plan usage issues. This flexibility not only safeguarded access to healthcare for these groups but also bolstered client satisfaction and retention. The seamless integration and personalized branding enhanced user experience, enabling smoother management of health benefits. By offering customized solutions under their own brand, the PEO deepened client trust and satisfaction, leading to improved client retention rates and overall business growth.
Liferaft’s branded solutions are priced based on the specific solution and its administration. To discuss the next steps and receive detailed pricing, please set up a call with our team. We are committed to helping you find the best solution for your needs and ensuring a successful implementation.
Liferaft’s branded solutions provide a powerful way for PEOs to elevate their business offerings and deliver customized health benefit solutions. By leveraging our white labeling capabilities and seamless integrations, PEOs can offer modern, flexible, and branded experiences that meet the unique needs of their employer groups.
Yes, Liferaft offers highly customizable solutions tailored to meet the unique requirements of each PEO or broker and their employer groups. Whether it's branding, functionality, or integration preferences, we work closely to ensure our solutions align with your business goals.
Liferaft supports multiple integration options, including iFrames and APIs. These options allow you to seamlessly embed Liferaft’s health benefit solutions into your existing platforms, providing a cohesive user experience.
White labeling Liferaft’s solutions allow PEOs and brokers to maintain brand consistency and credibility while offering robust health benefit solutions under their brand. This approach enhances client trust and strengthens relationships.
Brokers and PEOs can begin by contacting Liferaft to schedule a consultation. During the consultation, our team will discuss your needs, demonstrate our solutions, and outline the implementation process tailored to your business requirements.
Yes, Liferaft stays updated with evolving regulatory requirements and assists brokers, PEOs, and employers navigate compliance challenges related to health benefit offerings. We provide guidance and tools to ensure adherence to all applicable laws and regulations.
Our team knows the ins and outs of the health insurance marketplace and will guide you towards the solution that make the most sense for your business and your team. Come with questions! Our experts are happy to dig into the details to get you the clarity you need.
During the call, Liferaft will run a cost-benefit analysis on your company's current healthcare spending and show you different ways you can save—without sacrificing plan quality. After your consult, Liferaft will design a unique plan for your employee's health insurance, including suggested plans and accounts, plan policy documents, and the annual budget.