Why Flexibility is Key For Brokers Choosing an HRA Platform

Liferaft is empowering brokers with a user-friendly platform to seamlessly offer and manage Health Reimbursement Arrangements (HRAs), ensuring flexibility and comprehensive support for all client needs.

June 28, 2024


Navigating the ever-changing landscape of health benefits can be tricky for brokers, especially with Health Reimbursement Arrangements (HRAs). At Liferaft, we're focused on creating a platform that makes it easier for brokers to offer and manage HRAs. As HRAs become increasingly attractive to employers, brokers can encounter complexities when recommending or handling these plans. 

Liferaft is committed to designing a user-friendly platform that simplifies the process and improves clients' access to HRAs. With Liferaft, brokers can access unique features to quote and bind HRA solutions, remain as the agent of record for their business, have access to the entire suite of HRA account types, and accommodate groups of any size, ensuring we're the go-to solution for all your HRA needs.

A Comprehensive Suite of HRAs

Unlike many other HRA providers, Liferaft offers the full suite of HRAs: ICHRA, QSEHRA, EBHRA, and specialty HRAs. Many providers shy away from specialty HRAs or QSEHRAs due to their complexity or perceived low stakes. However, at Liferaft, we believe that having a relationship with a provider that can do it all is essential. This means brokers don't have to learn a new system for each new client based on their unique needs.

Flexibility to Handle Complex Scenarios

A flexible HRA platform is invaluable for brokers managing clients with diverse requirements. For example, if a client is interested in a DPC/MEC product or a self-funded HRA dual product, our platform can manage it. Additionally, our team can guide brokers through the process and draft the necessary plan documents. While other providers might only offer out-of-the-box ICHRA or QSEHRA, Liferaft goes further by providing tailored solutions for clients with more complex goals and budgetary restraints.

Key Features of Liferaft's Flexible Platform

Liferaft's platform stands out due to its ability to handle various account functions seamlessly:

  • Employee Enrollment Flows
  • Administrative Flows
  • Money Movement: Reimbursements, payroll deductions, list bill, etc.
  • Claims Adjudication

Our modular system is designed to bring your vision to life, offering support in structuring, partner identification, plan creation, documentation, enrollment management, financial transactions, and claims administration. This flexibility allows brokers to provide expert-level value to their clients, even if they are not experts in HRA solutions themselves.

Scalability for Any Group Size

At Liferaft, we work with groups as small as one up to as large as you need. This scalability ensures that no matter the size of the client, our platform can accommodate their needs. This is particularly beneficial for brokers who deal with a wide range of client sizes, allowing them to offer consistent, high-quality service across their entire book of business.

Brokers Retain Control and Earn Commissions

We understand the importance of brokers maintaining their relationships and revenue streams. Liferaft allows brokers to stay as the agent of record for their book of business, ensuring they continue to earn commissions on enrollments. This means brokers can enroll individual employees in coverage while still benefiting financially, providing a seamless experience for both brokers and their clients.

Specialty HRAs for Enhanced Benefits

Specialty HRAs that pair with group insurance to cover extra out-of-pocket costs can be an extremely affordable way for businesses to enrich their benefits without incurring high platform access fees. The Liferaft Specialty HRA empowers employers to support their employees' out-of-pocket medical expenses in a hands-off, cost-effective manner. With coverage extending from fertility treatments to mental health care, employees enjoy flexibility in choosing providers that best meet their needs while benefiting from tax advantages. Additionally, our Specialty HRA directly covers incurred expenses and preserves unused funds, optimizing your benefits budget effectively.

The Liferaft Difference

Customization and flexibility are at the core of Liferaft's offerings. Brokers can take advantage of pre-built products or create unique health programs tailored to their client's specific needs. Our modern platform ensures seamless employee enrollment, administrative processes, money movement, and claims adjudication. We provide comprehensive and cost-effective offerings, from HRAs to dental and vision plans to more complex self-funded health plans and DPC+MEC solutions.


For brokers, partnering with an HRA provider that offers a flexible platform like Liferaft is crucial. It not only simplifies the process of managing diverse client needs but also ensures that clients receive tailored solutions that align with their goals and budgetary constraints. To learn more about how to partner with us visit our Brokers Page

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